So I just found out that Ed Hardy now has its own snowboard company. What has this industry been reduced to, when almost any company can now slap a brand name on a snowboard, and think they can start making boards. What happened to real companies like Step Child, FourSquare, Nomis, or Salomon.
I said the same thing when I saw that Quiksilver and Roxy were making snowboards. Clothing companies should not think just because they make clothes for the sport, they assume they can build boards. The Quiksilver and Roxy boards I saw last year, were very low quality, and should not have been stocked by retailers. No "real" snowboarder would ever buy an ed hardy snowboard. Its just not right. They are not there to support snowboarding, but just to make a profit and have no intention of supporting the industry or its riders.
The person buying an Ed Hardy snowboard is someone who is going to a hill maybe once or twice a year, and think that by riding this kind of board it will automatically make them amazing. They are trying to "dress to impress" with their board and usually have no ability to back it up. They just want to show off they have the newest thing, and just want to go with the trend. Real snowboarders know its not about following, its about developing your own style and not always following the trends. You can be your own trend setter, and this is why I am going to do whatever it takes to deter any of my friends, or basically anyone I know from buying an Ed Hardy snowboard.
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